CHOMP - BRANDING
CHOMP Branding Case Study
CHOMP Branding Case Study
CHOMP - BRANDING
Chomp is a street-food burger brand envisioned as a bold, playful, and instantly recognizable identity rooted in urban culture and indulgent comfort food.
The central creative challenge was not only to design a logo or visuals, but to build a cohesive brand universe capable of expressing energy, appetite, and personality across every touchpoint—from packaging and signage to digital presence and social content.
ABOUT
Chomp needed a distinctive brand voice and visual identity that could communicate fun, flavor, and confidence at first glance while remaining structured enough to scale consistently across real-world applications. The challenge was to balance playfulness and professionalism, ensuring the brand felt both exciting and credible.
The goal was to craft a brand that feels alive, memorable, and emotionally connected to the spontaneous spirit of street food.
Year
2025
Client
CHOMP
Services
Branding - SM Strategy
Project
CHOMP
Description
The branding direction began by defining a clear emotional vision: Chomp should feel bold, juicy, friendly, and unapologetically indulgent.
From this vision, I developed:
A rounded, expressive logotype to evoke softness, generosity, and approachability
A warm, appetite-driven color palette inspired by heat, sauce, and grilled textures
Playful yet controlled typography to maintain hierarchy while preserving street energy
A visual language centered on close-up textures, bold compositions, and immersive food imagery
